Avengers: Endgame
Sorry folks, biased opinion from a long-term Marvel admirer.
While not all Marvel movies have been great imo, collectively, they’ve achieved a global feat unlike any of the franchises out there. Endgame is the perfect testament to the strategy of harnessing and maintaining an emotional connection with people that goes beyond borders and cultures and language. To make the audience repeatedly hit the theatres (despite keeping the story of the hero triumph over the villain constant), and to have them sit till the end of the credits sequences, it’s insane how Marvel managed to retain its audiences and probably will continue to. And finally, with Infinity War and Endgame, to have collectively honoured the growth and the journey of these characters with the people over 11 years is an absolutely respectful feat, and you have to appreciate Marvel Studios for that, regardless of being a cinephile, a comic book nerd, both or none.
Thank you for continuing to entertain us and for introducing the world to a cinematic experience it never knew it needed.
Love you 3000.