$2.5m prod spend + ONLY $500k MARKETING SPEND. WHAT. (Focused ad buys on tiny segment. Went heavy to latino viewers. Built brand of Art the clown and how funny he is to bring in female audience, …) source: the town interview w Cineverse’ Chris Mcgurk
$4m prod<br>$2m marketing budget (lawsuit pending because <i>Spellbinder</i> didn’t contribute their half. So $2m planned budget, but only $1m in actual spend)
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