

2024·Documentary·1h 25m
6.5
★



This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.
Directed by Nic Stacey
marketing
consumerism
internet
shopping
internet culture
shocking
sale
trickery
stealth marketing
home shopping
closing the salesdeal

Trailer

IMDB
N/A
Where to Watch

Cast

Tonya Cornelisse
(voice)

Harry Ditson
(voice)

Dan Russell
(voice)
Crew

Colin Thornton
VFX Director of Photography
Popular Reviews
126 reviews
Luke McDonaldPRO
3.6★ · 12/29/24

this might’ve been impactful in 2005. seems like the things they are covering and reporting on are relatively well-known, so it’s not groundbreaking. also used some tacky tiktokified framing which didn’t land for me.
this might’ve been impactful in 2005. seems like the things they are covering and reporting on are relatively well-known, so it’s not groundbreaking. also used some tacky tiktokified framing which didn’t land for me.
3

Jess
2.0★ · 07/02/25

I keep forgetting to log this. This documentary could’ve been soooo much better if not for the use of AI, and so much of it, too. The interviews were interesting, though.
I keep forgetting to log this. This documentary could’ve been soooo much better if not for the use of AI, and so much of it, too. The interviews were interesting, though.
1
SiennaPRO
4.0★ · 01/28/25

If you’ve watched any documentaries on climate change, fast fashion, waste, etc. this doesn’t offer a whole lot that feels new or ground breaking. While I did appreciate hearing from ‘insiders’ from the corporations leading to our planetary demise, and learning some new horrors behind the psychology of what these companies know and do that drive us to consume — this one left a lot to be desired. While I appreciated them trying to do something new and different with the AI companion narrating throughout this film, it ultimately just kind of bothered me. Also, the surprise at the end? C’mon. I was really hoping for something more actionable. TLDR: if you want to feel doom at an accelerating rate with no real hope because our world is run by capitalistic profit monsters, look no further than this film. But you could have probably already guessed that.
If you’ve watched any documentaries on climate change, fast fashion, waste, etc. this doesn’t offer a whole lot that feels new or ground breaking. While I did appreciate hearing from ‘insiders’ from the corporations leading to our planetary demise, and learning some new horrors behind the psychology of what these companies know and do that drive us to consume — this one left a lot to be desired. While I appreciated them trying to do something new and different with the AI companion narrating throughout this film, it ultimately just kind of bothered me. Also, the surprise at the end? C’mon. I was really hoping for something more actionable. TLDR: if you want to feel doom at an accelerating rate with no real hope because our world is run by capitalistic profit monsters, look no further than this film. But you could have probably already guessed that.
1
Alma
1.0★ · 05/19/26

right message but so fucking boring
right message but so fucking boring
Nazlı
1.0★ · 05/12/26

boo
boo