The Price of Everything

— A man who knows the price of everything, and the value of nothing. 

And a sentimentalist, a man who sees an absurd value in everything and doesn’t know the market price of a single thing. The Price Of Everything exists in a space held by the famous quote of Oscar Wilde and poses the question of how we are to understand the relationship between contemporary art and money. It presents Koons, the ultimate business genius made artist, who sees in art a way to create value. It presents Poons, the ever romantic artist, who sees value and let’s art capture it (I would die for Poons, let the record show that). It shows us the careful collector— the one that does not want to overpay for a piece in concern with the artists’ stability in the long run. It shows us the auctioneer— self assured in her knowledge of art history in a Western Canon and cunningly clever in every move she makes and every piece she connects with another. It shows us the complex collector— the one that doesn’t always understand why he purchases something, the one that questions constantly what art even is, the one that ultimately understands placing art in museums is the respectable duty of someone with his power. The film is personal but embraces the reality of how out of reach it is to connect with it fully— the same way the art world is for the common person. A great watch, with a lot to laugh at, marvel at, and question over and over again.

— A man who knows the price of everything, and the value of nothing. 

And a sentimentalist, a man who sees an absurd value in everything and doesn’t know the market price of a single thing. The Price Of Everything exists in a space held by the famous quote of Oscar Wilde and poses the question of how we are to understand the relationship between contemporary art and money. It presents Koons, the ultimate business genius made artist, who sees in art a way to create value. It presents Poons, the ever romantic artist, who sees value and let’s art capture it (I would die for Poons, let the record show that). It shows us the careful collector— the one that does not want to overpay for a piece in concern with the artists’ stability in the long run. It shows us the auctioneer— self assured in her knowledge of art history in a Western Canon and cunningly clever in every move she makes and every piece she connects with another. It shows us the complex collector— the one that doesn’t always understand why he purchases something, the one that questions constantly what art even is, the one that ultimately understands placing art in museums is the respectable duty of someone with his power. The film is personal but embraces the reality of how out of reach it is to connect with it fully— the same way the art world is for the common person. A great watch, with a lot to laugh at, marvel at, and question over and over again.