Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
Directed by Frank Koughan and Douglas Rushkoff
internet
youtube
twitter
social media
IMDB
N/A
Letterboxd
2.9 / 5
Where to Watch
Cast
Will Lyman
Narrator (voice)
Douglas Rushkoff
Self
Fred Durst
Self (archive footage)
Tyler Oakley
Self
Stephen Colbert
Self (archive footage)
Oli White
Self
Hannah Hart
Self (archive footage)
Shane Dawson
Self (archive footage)
Acacia Brinley
Self (archive footage)
Steven Fernandez
Self
Ian Somerhalder
Self
Jason Calacanis
Self
Crew
Douglas Rushkoff
Director
Douglas Rushkoff
Writer
Popular Reviews
9 reviews
nadia g
4.0★ · 12/01/25
interesting and SO 2014…the exploitation of children on the internet is way too normalized
interesting and SO 2014…the exploitation of children on the internet is way too normalized
BK
3.0★ · 11/14/25
Watched this for a human development class. The most 2014 thing I have ever seen. Why are we comparing teens on the internet to being in the hunger games
Watched this for a human development class. The most 2014 thing I have ever seen. Why are we comparing teens on the internet to being in the hunger games
Emily
0.5★ · 04/15/25
Tyler Oakley catching strays
Tyler Oakley catching strays
Hannah P
5.0★ · 09/12/23
my hunger games obsession might come back after watching this
my hunger games obsession might come back after watching this
Henry Germ
2.2★ · 04/05/21
Also had to watch this one for class and it was even worse. It’s crazy how this one feels even more dated then the one from the early 2000’s but I guess that’s just because everything covered in this was lame and painful to watch. The next documentary they make is probably going to be called generation Tik Tok or something and I for one hope I never have to see it.
Also had to watch this one for class and it was even worse. It’s crazy how this one feels even more dated then the one from the early 2000’s but I guess that’s just because everything covered in this was lame and painful to watch. The next documentary they make is probably going to be called generation Tik Tok or something and I for one hope I never have to see it.
