I wish more mainstream shared universe movies were marketed this way - quite possibly the most unique and unheard of form of marketing
As much flack as The Conjuring gets as a franchise, with much of the criticism being more than understandable, having what are essentially fanmade shorts being incorporated into the film’s universe as part of a competition shows that there is (or was) real passion from the creators of Annabelle Creation and a willingness to engage with creative audiences
Hope for more stuff like this in the future!
I wish more mainstream shared universe movies were marketed this way - quite possibly the most unique and unheard of form of marketing
As much flack as The Conjuring gets as a franchise, with much of the criticism being more than understandable, having what are essentially fanmade shorts being incorporated into the film’s universe as part of a competition shows that there is (or was) real passion from the creators of Annabelle Creation and a willingness to engage with creative audiences
Hope for more stuff like this in the future!
