Producers discovered the effect of 'star power' on their box office bottom line. Creating Hollywood stars becomes its own industry, resulting in the Hollywood Star System, from which came Clara Bow, Lillian Gish, and John Gilbert, successor to Rudolph Valentino as "The Great Lover". But as easily as they made them, studios could break them.
Producers discovered the effect of 'star power' on their box office bottom line. Creating Hollywood stars becomes its own industry, resulting in the Hollywood Star System, from which came Clara Bow, Lillian Gish, and John Gilbert, successor to Rudolph Valentino as "The Great Lover". But as easily as they made them, studios could break them.
